Original Streetwear, Unmatched Creativity
Urban New Age is an independent LA streetwear brand blending bold graphic art and everyday fashion—each piece an original, authentic expression from founder Jonathan Gilford.
Shop or Inquire
About Urban New Age
Founded by Jonathan Gilford, Urban New Age is a one-person streetwear brand based in Los Angeles. Jonathan’s background in art and design led him to launch this brand, handling everything from concept to fulfillment solo. His vision was to create a label rooted in originality, sincerity, and passion for wearable art.
Every Urban New Age collection features 100% original graphics and was designed to empower unique self-expression. With a hands-on approach and an eye for detail, Jonathan ensures that every piece isn’t just clothing but a canvas for individuality.
What We Offer
Urban New Age offers exclusive streetwear apparel featuring bold, original artwork. Each piece—from limited tees to hoodies—reflects creativity and authenticity at every stage.
Limited Edition T-Shirts
Bold, premium-quality t-shirts featuring original hand-drawn artwork. All designs are exclusive and embody the spirit of independent streetwear fashion.
Artful Hoodies & Outerwear
Comfortable hoodies and outerwear combining striking graphic designs with street-ready style—made to stand out and made to last.
Accessories & Collectibles
Unique accessories like hats, pins, and print collectibles that add a creative flair, all designed in-house by Jonathan Gilford.
Our Mission
Urban New Age aims to inspire authenticity and creativity through independent streetwear. Every design is a celebration of individuality, crafted for those who embrace self-expression. Committed to originality and integrity, the brand empowers wearers to stand out and tell their own story—with style that’s truly their own.